What the 2027 Red Paper Reveals About Luxury Real Estate

Lucía Torres · 2026-11-10

The Agency just dropped its 2027 Red Paper Wealth & Market Report, and if you work in luxury real estate, this one's worth your time. It's available in print and online, and it pulls back the curtain on what's actually moving the market right now. So what's inside? A lot. The report draws on original data, in-depth reporting, and a survey of 3,500 agents spread across nearly 200 global markets. That's not a small sample. It's a real-time snapshot of luxury real estate as it's happening, not as we remember it from last year. ### The Big Themes Shaping 2027 The Red Paper digs into some genuinely interesting shifts. You'll find nuanced takes on how new AI fortunes are redefining demand. Where Americans are moving abroad, and why. How "landmaxxing" has turned privacy into the ultimate status symbol. What's pulling buyers toward homes with provenance. Which luxury items collectors are chasing right now. And where experts expect the market to land in 2027. It's the kind of breadth that's hard to find in one place. Most reports pick a lane. This one covers the whole road. ### Why This Edition Hits Different Mauricio Umansky, The Agency's Founder and CEO, puts it plainly. "The Red Paper really reflects what makes The Agency different now and always, which is that we're a truly global brokerage with deeply local expertise," he says. "This year's edition goes further than ever in both depth and breadth." That combination of global reach and local insight is the through-line. The data comes from agents on the ground, in markets near and far. Rainy Austin, The Agency's President, credits that collaborative approach for what makes the report work. > "What I love most about the 2027 Red Paper is how many voices helped shape it. Our agents and managing partners in countries near and far contributed insights from the ground, and our in-house creative team turned that data into a report that is detailed, relevant, and genuinely compelling." That matters for anyone working with buyers, sellers, or investors. When you've got the Red Paper in hand, you're not guessing. You're guiding clients through the year ahead with real information behind you. ### What You'll Find Inside A few standout pieces anchor the report: - The K-Shaped Housing Reality: Why premium real estate keeps outpacing the mainstream - The Growing Appeal of Buying, and Preserving, a House With Provenance - Why Americans Are Increasingly Buying Abroad - The Building and Home Amenities Defining a New Standard of Luxury Living Each one digs into a specific slice of the market, but together they tell a bigger story. Luxury isn't just about price points anymore. It's about privacy, story, scarcity, and a sense of place. Buyers are thinking differently, and the data reflects it. ### The Takeaway If you're a maisons floriot professional in the U.S., this report is a useful tool for framing conversations with clients. It gives you language for what's shifting and evidence for why it matters. The full report is available in print and online, and it's built to be referenced all year, not just skimmed once. Worth a read. Probably more than one.