Agency and Rennie Launch Game-Changing L.A. Partnership

Lucía Torres · 2026-05-19

The next big thing in new development has officially landed. At The Agency's Beverly Hills office, CEO Mauricio Umansky and rennie President Greg Zayadi raised a glass to kick off The Agency + rennie -- a partnership that fuses decades of market smarts, award-winning marketing, and top-tier sales execution into one seamless platform. For developers, it means everything they need is now under one roof, with no gaps and no guesswork. ### A Celebration Worth Toasting The launch party was anything but ordinary. Guests from across Greater L.A. -- including rennie team members, Agency agents, and clients -- gathered to celebrate. Custom cocktails from The Macallan and Olmeca Altos Tequila flowed freely, and TacosWay kept everyone happy with made-to-order tacos. It was a night of connection, collaboration, and a shared vision for the future of new development. ### Why This Partnership Matters Now "New development today has never been more complex, or more competitive," said Mauricio Umansky. "Buyers are global, markets shift fast, and the margin for error is thin. That's exactly why I'm thrilled to announce The Agency x rennie." Rennie is a tech-forward consultancy that brings the same strategic, creative, borderless thinking that defines The Agency. Greg Zayadi explained, "The partnership is specific to working on new development projects, but we work with the entire company across all markets." ### What Developers Get - **Market intelligence** that's unmatched in the industry - **Award-winning marketing** designed to cut through the noise - **Sales execution** backed by five decades of combined expertise - **A single platform** that takes projects from concept to sellout ### Built for the Ambitious Together, The Agency + rennie offers a true end-to-end platform. Developers no longer have to juggle multiple vendors or hope different pieces fit together. This partnership is built for those who want to move fast and think big. And it's just getting started. To learn more, visit [theagencyrennie.com](theagencyrennie.com) (nofollow). Photos by Neue Focus.