Agency and Rennie Launch New L.A. Partnership

Lucía Torres · 2026-05-19

The next big thing in new development has officially arrived. At The Agency's Beverly Hills office, Founder and CEO Mauricio Umansky joined forces with rennie President Greg Zayadi to announce The Agency + rennie. This partnership blends top-notch market intelligence, award-winning marketing and sales know-how, and five decades of new development experience into one smooth platform. It gives developers a complete toolkit under a single roof, making everything easier to manage. ### A Celebration Worth Toasting To mark the occasion, rennie team members and The Agency's agents and clients from across the Greater L.A. area gathered for an evening of connection. Guests enjoyed custom cocktails from The Macallan and Altos Tequila, plus made-to-order tacos from TacosWay. It was a relaxed vibe, perfect for networking and celebrating what's ahead. "New development today has never been more complex, or more competitive," said Mauricio Umansky. "Buyers are global, markets shift fast, and the margin for error is thin. That's exactly why I'm thrilled to announce The Agency x rennie." ### What This Partnership Brings Rennie is a tech-forward new development consultancy that shares The Agency's strategic, creative, and borderless approach. "The partnership is specific to working on new development projects," explained Greg Zayadi, "but we work with the entire company across all markets." Together, The Agency + rennie offers a true end-to-end platform—from concept through sellout. Developers get everything they need in one place, with no gaps and no guesswork. It's built for the ambitious, and it's just getting started. Here's what developers can expect: - **Market intelligence** that's unmatched in depth and accuracy - **Award-winning marketing** that cuts through the noise - **Sales execution** refined over five decades - **A seamless system** that connects every phase of a project ### Why This Matters Now The real estate market moves fast. Buyers come from all over the world, and a single misstep can cost millions. This partnership gives developers a clear edge—combining data, creativity, and experience into one reliable source. No more juggling multiple vendors or hoping everything lines up. ### What's Next This is just the beginning. The Agency + rennie is already working on projects that push boundaries. For developers ready to step up, this platform offers a smarter way to build and sell. To learn more, visit theagencyrennie.com (nofollow). Photos by Neue Focus.