Agency & Rennie Launch New L.A. Development Partnership
LucĂa Torres ·
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The Agency and rennie have officially launched their new partnership in L.A., combining market intelligence, marketing, and decades of development expertise into one seamless platform for developers.
The next big thing in new development is officially here. Last week, at The Agency’s Beverly Hills office, Founder and CEO Mauricio Umansky joined rennie President Greg Zayadi to celebrate the launch of The Agency + rennie. This partnership combines market intelligence, award-winning marketing and sales execution, and five decades of new development expertise into one smooth platform. Think of it as a single source for developers—everything they need, all under one roof.
### A Party Worth Raising a Glass To
Guests from across the Greater L.A. area—rennie team members, The Agency agents, and clients—gathered to toast the new collaboration. Custom cocktails from The Macallan and Altos Tequila kept things flowing, and TacosWay served up made-to-order tacos that had everyone coming back for more. It was the kind of evening where business and pleasure mix naturally.
“New development today has never been more complex, or more competitive,” said Umansky. “Buyers are global, markets shift fast, and the margin for error is thin. That’s exactly why I’m thrilled to announce The Agency x rennie.”
### What This Partnership Actually Means
So what’s the big deal? Rennie is a tech-forward new development consultancy that shares the same strategic, creative, borderless thinking that defines The Agency. They’re not just adding another service—they’re building a complete system.
“The partnership is specific to working on new development projects,” said Greg Zayadi, “but we work with the entire company across all markets.”
Here’s what developers get:
- Unmatched market intelligence to spot trends before they happen.
- Award-winning marketing and sales execution that actually moves units.
- Five decades of combined expertise in new development.
- A single platform that takes a project from concept to sellout.
No more jumping between different agencies or hoping everything lines up. It’s all connected now.
### Why Developers Need This Now
Let’s be real: the development game has changed. Buyers come from everywhere—London, Shanghai, Dubai—and they expect a smooth experience. Markets shift fast, and one wrong move can cost millions. The Agency + rennie is built for this moment. It gives developers the tools they need to move with confidence, without the guesswork.
This partnership is just getting started, and the team is already thinking about what’s next. If you’re a developer looking to break through the noise, this is your platform.
To learn more about The Agency + rennie, visit [theagencyrennie.com](https://theagencyrennie.com) (nofollow).
Photos by Neue Focus