Art-Led Staging Sells Sherman Oaks Home in 2 Weeks

Lucía Torres · 2026-05-21

When The Agency Art House took on its first staging project in the San Fernando Valley, they didn't just decorate a house. They turned it into a living gallery. The property at 13907 Chandler Blvd in Sherman Oaks, listed by Joey Ben-Zvi of the BZ Group, sold within two weeks of the exhibition. That's a pretty powerful statement about what happens when you blend art, design, and real estate. ### Redefining What Staging Can Do Traditional staging is about making a home look nice. You add some furniture, maybe a few plants, and hope buyers can picture themselves living there. The Agency Art House took a different approach. Founder Arushi Kapoor conceived this home as a "livable exhibition" -- a space where architecture, contemporary art, and lifestyle come together in a way that feels intentional and immersive. Instead of just filling rooms, they curated each one. The art wasn't an afterthought. It was placed in dialogue with the home's natural light, its volumes, and the materials used in construction. Every room became its own distinct moment, inviting visitors to experience not just the floor plan but a full vision of what life could look like there.  ### Collaborating With Top Galleries To pull this off, The Agency Art House partnered with leading California galleries, including Ochi Gallery, The Hole / Show Gallery, and Sphere Gallery. Together, they brought in museum-quality works by artists Ally Hilfiger and Sandrine Abessera. These pieces weren't just decoration -- they were conversation starters, designed to make people stop, look, and connect. Here's what made this collaboration special: - The art was chosen specifically for each room's character - Works responded to the home's architecture rather than competing with it - The selection felt cohesive, like a real collection, not a random assortment - It gave potential buyers a reason to linger and explore ### Adding a Curated Retail Layer But they didn't stop at art. The event also introduced a curated retail experience led by social media tastemaker Mario Lee, known as "ICON." Pop-ups from Mìreal Fine Jewelry and Janessa Leoné brought in refined jewelry and sculptural, sustainably crafted hats. These elements were woven into the staging intentionally, creating a multi-sensory, editorial experience that resonated across different audiences. Think about it: when you walk into a home and see beautiful jewelry displayed on a console table, or a handcrafted hat resting on a shelf, it doesn't feel staged. It feels lived in. It feels like someone with great taste actually lives there. That emotional connection is what makes buyers fall in love. ### Events That Extend Reach As part of The Agency Art House's broader staging offering, the property became a platform for curated events. They brought together collectors, tastemakers, and qualified buyers through a series of elevated gatherings. By layering art, design, and brand partnerships, each activation extended the listing's reach beyond traditional channels. The results speak for themselves: organic visibility, press interest, and targeted foot traffic. Instead of just posting on the MLS and hoping for the best, they created a reason for people to show up, engage, and share. ### Why the BZ Group Embraced This Approach At the core of this collaboration was the BZ Group, led by Joey Ben-Zvi. His approach to residential real estate is defined by adaptability and a deep understanding of how to position properties in any market environment. By embracing art-led staging and experiential marketing, the BZ Group continues to set a new standard. They're leveraging creative strategy, cultural relevance, and strategic partnerships to ensure their listings perform on a higher level. And it's working. This home sold in two weeks. That's not luck -- that's intentional. ### The Bigger Picture Through this series of curated events, the home attracted collectors, tastemakers, and qualified buyers, extending its reach far beyond traditional marketing channels. With each Art House activation, listings generate visibility, press, and meaningful engagement. It reinforces a simple but powerful idea: when art, real estate, and culture intersect with intention, they don't just elevate a space -- they accelerate its success. Visit The Agency Art House to learn more about curation services and upcoming events.