The $36M Sierra Towers Penthouse That Just Set a New Record

Lucía Torres · 2026-09-18

### A Record-Breaking Sale That Turned Heads So here's something that doesn't happen every day: a penthouse at The Sierra Towers in West Hollywood just sold for $36 million. That's about $4,888 per square foot — and it set an all-time record for price per square foot in the market. The buyer? Represented by Blair Chang of The Agency, who just took home The Hollywood Reporter's Condo Sale of the Year award for pulling it off. Pretty wild, right? The Sierra Towers sits at 9255 Doheny Road, a building that's long been a magnet for celebrities and high-profile buyers who want privacy, views, and that classic LA glamour. But even by those standards, this sale was something else. ### Why This Award Matters The recognition came at The Hollywood Reporter's 2026 L.A. Power Broker Awards earlier this week. And it's not just a shiny trophy — it signals something bigger about where the luxury condo market is heading. When a single unit can command nearly $5,000 per square foot, it tells you that demand for premium vertical living isn't cooling off anytime soon. Blair wasn't the only one from The Agency getting noticed, either. Several other agents and teams from the brokerage were recognized at the same event, which says a lot about the firm's growing footprint in the high-end space. ### What This Means for Buyers and Sellers If you're in the market — whether you're buying or selling — this sale is worth paying attention to. Here are a few takeaways: - **Record prices don't happen by accident.** They come from positioning, timing, and knowing exactly who the right buyer is. - **Representation matters.** Blair represented the buyer, and that role was clearly pivotal in getting the deal across the finish line. - **Luxury condos are having a moment.** The gap between average and exceptional properties is widening, and the exceptional ones are rewriting the rules. ### The Bigger Picture It's easy to look at a $36M sale and think, "Well, that's a different world." And sure, most of us aren't shopping for penthouses on Doheny Road. But the ripple effects are real. Record sales set new benchmarks, and benchmarks shape expectations — for sellers who want top dollar and for buyers who need to know what they're actually competing against. So whether you're a seasoned investor or just curious about where the market's headed, this is one of those moments worth noting. The Sierra Towers sale didn't just break a record — it raised the bar for what's possible in LA's luxury condo scene. And Blair Chang? He's now got the hardware to prove he knows how to make it happen.