Craig Lotzof Joins The Agency in San Diego

Lucía Torres · 2026-06-05

Big news in San Diego real estate: Craig Lotzof, one of Southern California's most accomplished agents, has joined The Agency. This move marks a major step for the brokerage as it grows its presence in the region. ### A Career Built on Trust and Results With over 31 years of experience and more than $2 billion in career sales, Craig has earned a reputation for discretion and strategic guidance. Known as "The Difference Maker," he's represented landmark coastal estates and architecturally significant homes across La Jolla, Del Mar, Rancho Santa Fe, and Coronado. His client-first approach sets him apart in a crowded market. For Craig, joining The Agency isn't just a change of scenery. It's the next chapter in a career centered on relationships and trust. "Luxury real estate today is no longer local," he says. "Clients expect global reach, sophisticated marketing, and advisors who understand how to position properties on an international stage."  ### What Makes Craig Different While many agents chase volume, Craig limits the number of clients he represents. This allows him to offer direct access and hands-on guidance throughout every deal. It's a philosophy that aligns perfectly with The Agency's collaborative culture. Here's what sets his team apart: - Personalized service that puts clients first - A focus on quality over quantity - Deep knowledge of San Diego's luxury markets  ### The Team Behind the Success Craig doesn't work alone. His team, Craig Lotzof & Associates, includes Director of Operations, agents Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, and Garth Wise. Broker associates Chantal Sanchez and Stacy Carter round out the group. Together, they've built a powerhouse in luxury real estate. ### Impressive Numbers and Landmark Deals In 2025 alone, Craig and his team closed around $118 million in sales. That's top-tier performance in San Diego County. His career includes record-setting transactions in La Jolla's most prestigious neighborhoods. He represented the historic Muir Garden Estate and achieved one of the highest sales prices per square foot for a non-direct oceanfront property in La Jolla history. ### What's Next for Craig and The Agency As part of The Agency, Craig plans to expand his reach across San Diego's coastal luxury markets. He'll leverage the firm's global network and innovative marketing to create new opportunities for buyers and sellers. "This move wasn't about leaving something behind," Craig says. "It was about finding a brokerage that shares my belief in relationships and collaboration. The Agency is that place." The Agency's President, Rainy Hake Austin, echoes that sentiment. "Craig has built an extraordinary reputation by delivering exceptional results with integrity. His approach mirrors our values of relationship-driven service and innovation. We're thrilled to welcome him." This partnership signals big things for San Diego's luxury real estate scene. With Craig's experience and The Agency's resources, clients can expect world-class service and global connections.