Craig Lotzof Joins The Agency San Diego

Lucía Torres · 2026-06-05

Big news in San Diego real estate: Craig Lotzof, one of Southern California's most respected agents, has joined The Agency. This marks a major step for the brokerage as it expands its presence in the region. ### A Career Built on Trust and Results Craig brings over 31 years of experience and more than $2 billion in career sales. Known as "The Difference Maker," he's built a reputation for discretion, strategic guidance, and exceptional service. He's represented landmark coastal estates and architecturally significant homes in La Jolla, Del Mar, Rancho Santa Fe, and Coronado. For Craig, this move is about growth, not change. "Luxury real estate today is no longer local," he says. "Clients expect global reach, sophisticated marketing, and advisors who understand how to position properties on an international stage. The Agency's collaborative culture creates tremendous opportunities."  ### A Client-First Philosophy Craig's approach is personal. He limits the number of clients he represents so he can offer direct access and hands-on guidance. This focus on relationships over volume fits perfectly with The Agency's culture. Rainy Hake Austin, President of The Agency, says, "Craig has built an extraordinary reputation by delivering exceptional results with integrity. His approach mirrors our values of innovation and collaboration. We're thrilled to welcome him." ### The Team Behind the Success Craig doesn't work alone. His team, Craig Lotzof & Associates, includes: - Director of Operations - Agents: Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, Garth Wise - Broker Associates: Chantal Sanchez and Stacy Carter In 2025 alone, the team achieved about $118 million in sales. They're recognized as one of the top-performing luxury real estate teams in San Diego County. ### Record-Breaking Achievements Craig's career includes record-setting deals. He's handled transactions in La Jolla's most prestigious neighborhoods and represented historic estates like the Muir Garden Estate. He also earned one of the highest recorded sales prices per square foot for a non-direct oceanfront property in La Jolla. ### What's Next Now with The Agency, Craig plans to keep expanding across San Diego's coastal luxury markets. He'll use the firm's global network and innovative marketing to create new opportunities for buyers and sellers. "This move wasn't about leaving something behind," Craig says. "It was about finding a brokerage that shares my belief in relationships and delivering a world-class client experience. The Agency is that place."