Craig Lotzof Joins The Agency in San Diego

Lucía Torres · 2026-06-05

Big news in San Diego real estate: Craig Lotzof, one of Southern California's most respected luxury agents, has joined The Agency. This move marks a major milestone for the brokerage as it expands its presence across the region's most exclusive coastal markets. With over 31 years of experience and more than $2 billion in career sales, Craig has built a reputation on discretion, strategic guidance, and exceptional client service. Known throughout the industry as "The Difference Maker," he's represented landmark coastal estates, architecturally significant homes, and some of the most sought-after properties in La Jolla, Del Mar, Rancho Santa Fe, and Coronado. ### What This Move Means for Clients For Craig, joining The Agency is about more than a new office. It's the next step in a career built on relationships and trust. "Luxury real estate today is no longer local," he says. "Clients expect global reach, sophisticated marketing, and advisors who understand how to position exceptional properties on an international stage." He's not wrong. The Agency's collaborative culture and worldwide network create real opportunities for buyers and sellers alike. And Craig's approach? It's deeply personal. He limits the number of clients he represents to offer direct access, hands-on guidance, and strategic advocacy throughout every step of the process. ### A Track Record of Excellence Craig doesn't just talk a big game—he delivers. In 2025 alone, his team achieved roughly $118 million in sales volume. That's top-tier performance in any market. His career includes record-setting transactions in La Jolla's most prestigious neighborhoods, representation of historically significant estates like the Muir Garden Estate, and one of the highest recorded sales prices per square foot for a non-direct oceanfront property in La Jolla history. Here's a quick look at what sets him apart: - **Experience**: Over three decades in luxury real estate - **Sales volume**: More than $2 billion in career sales - **Team**: A dedicated group including Director of Operations, agents Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, Garth Wise, and broker associates Chantal Sanchez and Stacy Carter - **Philosophy**: Relationship-driven, not volume-driven ### Why The Agency? The Agency's culture of collaboration and client-first representation aligns perfectly with Craig's philosophy. Rainy Hake Austin, President of The Agency, put it this way: "Craig has built an extraordinary reputation throughout Southern California by consistently delivering exceptional results while maintaining the highest level of integrity and professionalism." It's a match made in luxury real estate heaven. Craig plans to continue expanding his presence throughout San Diego's coastal markets, using the firm's global network and innovative marketing to create new opportunities for buyers and sellers. ### Looking Ahead "This move wasn't about leaving something behind," Craig says. "It was about finding a brokerage that shares my belief in relationships, collaboration, and delivering a world-class client experience. The Agency is that place, and I'm excited for what's ahead." For anyone in the market for a luxury home in San Diego—or looking to sell one—Craig Lotzof is now part of a team that can truly deliver. And that's something worth paying attention to.