Heron Hall Sale Shatters Beaufort County Record at $15M

Lucía Torres · 2026-06-30

Charter One Realty's The Ussery Group just closed a deal that's turning heads across the Lowcountry. The sale of Heron Hall, a stunning waterfront estate at 393 Old Palmetto Bluff Road in Bluffton, South Carolina, went for $15,000,000. That's not just a big number—it's the highest residential sale ever recorded in Beaufort County, according to RESIDES MLS data. This transaction also breaks the all-time record for Palmetto Bluff, beating the previous high of $11.6 million. And here's the kicker: The Ussery Group handled that record too, earlier this year. So they now hold both the current and previous top sales in the community's history. Pretty impressive, right? ### What Makes Heron Hall So Special? This isn't just any house. Heron Hall sits on about 10 private waterfront acres with more than 658 feet of pristine May River frontage. That's a lot of river to call your own. The estate includes a main residence and a guest house, totaling nine bedrooms, nine full bathrooms, and two half baths. Inside, you'll find reclaimed wood flooring, soaring cathedral ceilings with exposed beams, custom millwork, and expansive porches. And the views? Panoramic river views from almost every room. It's the kind of place that makes you want to sit on the porch and watch the water all day. ### Why This Sale Matters for the Lowcountry Market This record-breaking closing shows just how strong Bluffton's luxury real estate market really is. Buyers from all over the country are hunting for exceptional waterfront homes and legacy properties. And Palmetto Bluff, one of the Southeast's premier private residential communities, is a top destination for those seeking privacy, natural beauty, and world-class amenities. "Transactions of this scale represent more than the sale of an extraordinary home," said Paige Rose, Director of Agent and Corporate Relations at Charter One Realty. "They reflect the continued confidence buyers have in the Lowcountry luxury market and reinforce Palmetto Bluff's reputation as one of the country's premier waterfront communities. This is a milestone not only for Charter One Realty and The Ussery Group, but for Beaufort County as a whole." ### The Bigger Picture: Luxury Home Sales Are Booming The historic sale of Heron Hall is part of a larger trend. In 2025, Palmetto Bluff recorded 82 closed home sales, leading the region's premier private communities. And it's not just Palmetto Bluff—strong luxury sales activity continues across Colleton River, Belfair, Berkeley Hall, and other top Bluffton communities. The demand for high-end homes in the area is clearly not slowing down. ### What The Ussery Group Brings to the Table "Luxury real estate is built on relationships, market knowledge, and trust," said Keene Reese of The Ussery Group. "Representing both the previous and current record-setting sales in Palmetto Bluff is an incredible honor. We're grateful our clients continue to entrust us with some of the Lowcountry's most significant properties." The Ussery Group has consistently ranked among the nation's top-performing luxury real estate teams and is the No. 1 real estate team at Charter One Realty. Their track record speaks for itself. ### Key Highlights at a Glance - Sale price: $15,000,000 (highest in Beaufort County history) - Property: Heron Hall, 393 Old Palmetto Bluff Road, Bluffton, SC - Land: Approximately 10 private waterfront acres with 658+ feet of May River frontage - Bedrooms: 9 total (main house plus guest house) - Bathrooms: 9 full, 2 half - Community: Palmetto Bluff—20,000 acres with maritime forests, trails, clubs, golf, boating, dining, and Montage Palmetto Bluff - Previous record: $11.6 million, also by The Ussery Group So if you're in the luxury real estate game, keep an eye on Bluffton. This market is on fire, and it doesn't look like it's cooling off anytime soon.