How a $27.8M Off-Market Sale Redefines Luxury Real Estate

Lucía Torres · 2026-02-05

Let's talk about what just happened in Hidden Hills. It's not just another big sale—it's a masterclass in how the luxury market really works when you're playing at the highest level. Adi Livyatan, a top agent with Rodeo Realty, just closed a private, off-market deal for a new construction estate at $27,868,768. And here's the kicker: the buyer was secured before a single shovel hit the ground. That's rare. In a market where new luxury builds are sitting longer and inventory's piling up, this transaction stands out like a beacon. It happened in Ashley Ridge, one of Hidden Hills' most exclusive enclaves. The kind of place where privacy isn't just a feature—it's the whole point. ### The Strategy Behind the Sale What makes this deal so interesting isn't just the price tag. It's how it was done. Livyatan represented both sides—a dual agency arrangement that requires immense trust. The property was never listed publicly. Instead, it was introduced quietly to a hand-picked network of qualified buyers. Think about that for a second. No public marketing. No open houses. Just strategic conversations with people who already had the means and the desire. This is relationship-driven real estate at its absolute finest. "This sale speaks to the power of vision and trust in the luxury market," Livyatan said. "Securing a buyer off-market, before construction even began, reflects both the strength of relationships and the confidence buyers still have in exceptional product." She's pointing to something crucial here. In today's market, having the right connections matters just as much as having the right property.  ### Why Off-Market Deals Are Changing the Game Here's what's happening in Hidden Hills and other premium communities. Several newly built luxury homes have been sitting on the market for months. They're beautiful, they're expensive, but they're just... waiting. The traditional approach—build it, list it, hope someone comes—isn't working like it used to. That's why strategies like this are becoming essential. Industry insiders are noticing a shift: - Discreet marketing is replacing broad public campaigns - Timing introductions perfectly matters more than ever - Pre-construction positioning avoids market saturation - Trusted networks deliver better results than MLS exposure By finding the right buyer early in the development cycle, this transaction skipped all the headaches that come with completed speculative builds. No carrying costs. No staging expenses. No price reductions from extended time on market. ### What Ashley Ridge Tells Us About Demand Ashley Ridge isn't just any neighborhood. It's known for a few key things that luxury buyers consistently want: - Expansive estate-sized properties - Unmatched privacy and security - Proximity to Los Angeles' entertainment and business centers - A sense of community among high-net-worth residents This sale proves that demand for well-conceived luxury projects is still strong—when they're introduced the right way. It's not about throwing a property onto Zillow and hoping for the best. It's about strategic advisory and trusted introductions. ### The New Rules of Ultra-High-End Sales Livyatan ranks among the top 0.5% of real estate agents nationwide. Her recent closing highlights how the rules are evolving at the very top of the market. Success here depends on a different set of factors: Confidentiality is everything. Timing can make or break a deal. Client relationships determine outcomes as much as market conditions do. And perhaps most importantly, the public market is becoming less relevant for the most exclusive properties. This isn't just a transaction. It's a case study in modern luxury real estate strategy. It shows that even in a competitive landscape, exceptional properties find their perfect match—when they're handled with discretion, expertise, and genuine connection. Client identities and specific property details remain confidential, as requested. But the lessons from this deal? Those are worth sharing with anyone who wants to understand where luxury real estate is headed.