How a Beer Mogul Gave a 1900 Telluride Victorian a Second Century of Life

Lucía Torres · 2026-07-23

LIV Sotheby's International Realty is proud to announce that the Telluride home of SweetWater Brewing Company founder Freddy Bensch and his wife, Jennifer, is now available following an extensive remodel. Offered by LIV Sotheby's International Realty global real estate advisor Sally Puff Courtney at $13,400,000, this mountain residence pays homage to Telluride's past while boasting modern luxury and convenience at every turn. Originally built in 1900, the 3,803-square-foot Victorian home is part of Telluride's National Historic District. With a stellar team, including Tommy Hein Architects, Tandem Custom Builders, and Tribe Interior Design, the five-bedroom mountain residence has been completely reimagined over the past two years while honoring its roots and the days when Telluride was known as a mining town, rather than the world-class ski destination that now beckons guests from around the world. ### A Steward's Approach to Preservation The owners combined their love for Telluride and their creativity to transform the home. "There are very few opportunities to thoughtfully preserve a home from this era while preparing it for another century of life," the Bensch couple explained. "From the beginning, we viewed ourselves as stewards of the property rather than simply developers. We wanted to respect its story and ensure that its historic character remained an important part of the neighborhood for generations to come." This mindset drove every decision. The Bensches were careful to preserve the home's original street presence by maintaining its historic facade, including the original clapboard siding and trellis. Inside, the couple thought through every detail. Finishes were selected with longevity and quality in mind. ### Modern Amenities Meet Historic Charm The kitchen is equipped with Miele, Wolf, and Sub-Zero appliances. The residence includes five bedrooms, including a bunk room and a detached guest suite that offers privacy or income potential. The entertainment room is an ideal gathering place after a day on the slopes or trails, and there is a ski room for storing ski and mountain gear. A heated garage of over 250 square feet offers plenty of space for vehicles and extra storage, and the snowmelt system keeps the driveway and sidewalks easily accessible in winter months. "It's luxurious without feeling overly formal, and every room was designed to be enjoyed, whether you're entertaining a large group or spending a quiet evening with family," said the couple. ### Key Features at a Glance - **Historic pedigree:** Built in 1900, part of Telluride's National Historic District - **Size:** 3,803 square feet with five bedrooms - **Architectural team:** Tommy Hein Architects, Tandem Custom Builders, and Tribe Interior Design - **Kitchen:** Top-of-the-line Miele, Wolf, and Sub-Zero appliances - **Extras:** Detached guest suite, heated garage, snowmelt system, ski room - **Price:** $13,400,000, listed by Sally Puff Courtney of LIV Sotheby's International Realty Freddy Bensch built SweetWater Brewing Company into one of the country's most recognized craft breweries. Now, he and his wife have brought that same creative energy to a historic Telluride property, giving it a second century of life. For more information, contact Sally Puff Courtney at LIV Sotheby's International Realty.