Laura Corrigan Wins 2026 HousingWire Marketing Leader Award

Lucía Torres · 2026-06-01

HousingWire has named Laura Corrigan, Senior Vice President of Marketing & Communications at The Agency, a 2026 Marketing Leader. This award recognizes the most creative and influential marketing executives shaping the housing industry today. It's a big deal. The annual honor highlights standout leaders across real estate and mortgage who drive brand innovation, lead high-performing teams, and redefine what marketing excellence looks like in a fast-changing industry. ### A Decade of Transforming a Luxury Brand Laura's been with The Agency for nine years. In that time, she's helped turn the brokerage into one of the most recognized luxury real estate brands in the world. She's architected and scaled a global marketing and communications strategy that now supports more than 160 offices across 15 countries. And it's still growing. Her work has put The Agency at the intersection of luxury lifestyle, design, culture, and global business. It's not just about selling houses anymore. It's about building a lifestyle brand that resonates with high-net-worth clients everywhere. ### The Numbers Behind the Success Under Laura's leadership, The Agency's in-house bicoastal marketing and PR teams generate more than 2,000 media placements each year. That's not just press coverage. It's hundreds of millions of dollars in advertising value for the brand, its agents, and its partners. Here's what that looks like in practice: - More than 2,000 media placements annually - Hundreds of millions in earned advertising value - A bicoastal team operating across the U.S. - Support for over 160 offices in 15 countries Her strategic direction has pushed The Agency beyond traditional real estate marketing. You'll find the brand in lifestyle magazines, design publications, and global business outlets. It's a smart move that keeps the brand relevant and top-of-mind. ### Supporting Growth Across the Board Laura's also been instrumental in supporting The Agency's rapid franchise expansion. She's helped grow the new development portfolio and launch ancillary business initiatives. And she's overseen the continued evolution of The Agency Magazine and the annual The Red Paper. These aren't just marketing materials. They're brand assets that tell the story of The Agency and its agents. They build credibility and trust with clients who expect the best. ### A Track Record of Recognition This HousingWire award isn't Laura's first rodeo. She's been named an Inman Marketing All-Star for three consecutive years. And she was recognized as a 2024 Inman Future Leader in Real Estate. These honors cement her reputation as one of the industry's leading marketing executives. It's clear Laura's work is making a real difference. She's not just running a marketing department. She's shaping how a global luxury real estate brand connects with its audience. ### What This Means for The Agency's Professionals For professionals in the luxury real estate space, Laura's recognition is a signal. It shows that The Agency is investing in marketing that works. It's building a brand that stands out in a crowded market. If you're part of The Agency network, this is good news. It means your brand is being built by someone who knows what she's doing. And it means you have a marketing engine that can help you succeed. Congratulations to Laura on this well-deserved recognition. Her work continues to set the standard for what luxury real estate marketing can achieve.