San Diego Real Estate Star Craig Lotzof Joins The Agency

Lucía Torres · 2026-06-05

Big news in San Diego real estate: Craig Lotzof, one of Southern California's most respected agents, has joined The Agency. This move marks a major milestone for the brokerage's growing presence here. Craig brings over 31 years of experience and more than $2 billion in career sales. His reputation is built on discretion, strategic guidance, and exceptional client service. Known as "The Difference Maker," he's represented landmark coastal estates and architecturally significant homes across La Jolla, Del Mar, Rancho Santa Fe, and Coronado. ### Why This Move Matters For Craig, joining The Agency isn't just a career shift. It's the next step in a journey built on relationships and trust. "Luxury real estate today is no longer local," he says. "Clients expect global reach, sophisticated marketing, and advisors who understand how to position properties on an international stage." The Agency's collaborative culture and worldwide network create new opportunities for his clients. That's a big deal in today's market, where buyers and sellers want more than just a transaction. ### A Different Kind of Agent Craig has always done things differently. While many agents chase volume, he focuses on relationships. He limits the number of clients he represents so he can offer direct access and hands-on guidance. This approach aligns perfectly with The Agency's client-first philosophy. Rainy Hake Austin, President of The Agency, puts it this way: "Craig has built an extraordinary reputation by delivering exceptional results with the highest integrity. His approach mirrors our values of relationship-driven service and collaboration." ### The Team Behind the Success Craig doesn't work alone. His team, Craig Lotzof & Associates, includes: - Director of Operations - Agents: Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, Garth Wise - Broker associates: Chantal Sanchez, Stacy Carter This crew has helped him achieve around $118 million in sales volume in 2025 alone. They're recognized as one of the top-performing luxury real estate teams in San Diego County. ### Record-Breaking Results Craig's career includes some impressive feats. He's handled record-setting transactions in La Jolla's most prestigious neighborhoods. He represented the historic Muir Garden Estate and scored one of the highest sales prices per square foot for a non-direct oceanfront property in La Jolla history. ### What's Next As part of The Agency, Craig plans to expand his presence along San Diego's coastal luxury markets. He'll leverage the firm's global network and innovative marketing to create new opportunities for buyers and sellers. "This move wasn't about leaving something behind," Craig says. "It was about finding a brokerage that shares my belief in relationships and collaboration. The Agency is that place." For anyone tracking San Diego luxury real estate, this is a move worth watching.