The Agency Expands to Sun Valley, Idaho

Lucía Torres · 2026-05-12

We love Idaho, and now we have a new reason to celebrate. The Agency is proud to announce our newest office in Sun Valley, marking our third location in the Gem State. The Agency Sun Valley will be led by Managing Partners Robyn Moir and Mike Moir, who also head The Agency's Boise office. This expansion reflects our commitment to serving luxury clients in the most sought-after markets across the country. ### Why Sun Valley? As North America's original luxury ski destination, Sun Valley continues to attract full- and part-time residents. Set in central Idaho's Wood River Valley, Sun Valley draws a distinctive set of discerning buyers who come to experience breathtaking natural beauty and a nature-steeped lifestyle without pretense. World-class skiing on Bald Mountain anchors a broad array of year-round activities, including fly fishing, hiking, golf, and horseback riding. "Sun Valley is in a category of its own," said Mauricio Umansky, CEO and Founder of The Agency. "As North America's original luxury ski destination, it has a depth of character and a loyalty among its residents that you just don't find everywhere. The people who are drawn here aren't looking for a scene—they're looking for Bald Mountain, the rivers, the trails, the kind of life you can actually feel. That authenticity is reflected in the market itself, from the mountain-modern estates in Ketchum to the private retreats and legacy properties of Hailey and the Sun Valley resort corridor, and it's what keeps demand at this level so resilient. We're incredibly proud to plant our flag here."  ### The Right Partners for the Job "There are markets you pursue, and then there are markets that feel inevitable; Sun Valley is the latter," said James Ramsay, EVP of The Agency's Franchise Division. "The history here, the landscape, the caliber of buyer it draws; it's a place that has always belonged in The Agency's portfolio. And when you find partners like Robyn and Mike, who know this region as well as anyone and share our vision for what luxury real estate should look like, the decision becomes very easy. We're incredibly excited to bring something new to this community and be part of what comes next." Robyn Moir added, "Sun Valley has never needed a hard sell. People find it, fall in love with it, and keep coming back. This is such a special place that has to be experienced. The people, the skiing, the fishing, the golf, the hiking; it all comes together to make Sun Valley a truly world-class destination, and one that's genuinely hard to find anywhere else in the world." ### What This Means for Buyers Mike Moir explained, "What first drew us to The Agency was the recognition that real estate at this level is about so much more than transactions. The values, the culture, the commitment to the client experience; it all aligns with the way we've always believed this business should be done, and we couldn't be more excited about what we're building together." - **Prime location:** The office is at 100 4th Street West, Unit 1B, Ketchum, ID, 83340. - **Local expertise:** Robyn and Mike bring deep knowledge of the Wood River Valley market. - **Year-round appeal:** From skiing in winter to fly fishing in summer, Sun Valley offers activities for every season. The Agency Sun Valley is now open and ready to serve clients looking for mountain-modern estates, private retreats, and legacy properties in this iconic destination. Whether you're searching for a full-time home or a seasonal getaway, our team is here to help you find the perfect property.