The Agency Opens New Office in Sun Valley, Idaho

Lucía Torres · 2026-05-12

We love Idaho. The Agency is proud to announce our newest office in Sun Valley, marking our third location in the Gem State. The Agency Sun Valley will be led by Managing Partners Robyn Moir and Mike Moir, who also head The Agency's Boise office. ### A Destination Like No Other As North America's original luxury ski destination, Sun Valley keeps drawing people in. Set in central Idaho's Wood River Valley, this place attracts a unique crowd. We're talking about buyers who come for the breathtaking natural beauty and a nature-steeped lifestyle without any pretense. World-class skiing on Bald Mountain is just the start. Year-round activities include fly fishing, hiking, golf, and horseback riding. "Sun Valley is in a category of its own," said Mauricio Umansky, CEO and Founder of The Agency. "As North America's original luxury ski destination, it has a depth of character and a loyalty among its residents that you just don't find everywhere. The people who are drawn here aren't looking for a scene—they're looking for Bald Mountain, the rivers, the trails, the kind of life you can actually feel. That authenticity is reflected in the market itself, from the mountain-modern estates in Ketchum to the private retreats and legacy properties of Hailey and the Sun Valley resort corridor, and it's what keeps demand at this level so resilient. We're incredibly proud to plant our flag here." ### Why Sun Valley Matters There are markets you pursue, and then there are markets that feel inevitable. Sun Valley is the latter. The history here, the landscape, the caliber of buyer it draws—it's a place that has always belonged in The Agency's portfolio. And when you find partners like Robyn and Mike, who know this region as well as anyone and share our vision for what luxury real estate should look like, the decision becomes very easy. "We're incredibly excited to bring something new to this community and be part of what comes next," said James Ramsay, EVP of The Agency's Franchise Division. ### What Makes This Place Special Here's what you need to know about Sun Valley: it has never needed a hard sell. People find it, fall in love with it, and keep coming back. This is such a special place that has to be experienced. The people, the skiing, the fishing, the golf, the hiking—it all comes together to make Sun Valley a truly world-class destination, and one that's genuinely hard to find anywhere else in the world. - World-class skiing on Bald Mountain - Year-round fly fishing in pristine rivers - Hiking trails with stunning views - Golf courses that rival any in the country - Horseback riding through mountain meadows ### A Partnership Built on Values What first drew the Moirs to The Agency was the recognition that real estate at this level is about so much more than transactions. The values, the culture, the commitment to the client experience—it all aligns with the way they've always believed this business should be done. They couldn't be more excited about what they're building together. "The values, the culture, the commitment to the client experience—it all aligns with the way we've always believed this business should be done," added Mike Moir. "We couldn't be more excited about what we're building together." The Agency Sun Valley will be located at 100 4th Street West, Unit 1B, Ketchum, ID, 83340.