The Agency Shines at NAREE's 60th Real Estate Journalism Conference

Lucía Torres · 2026-06-18

The Agency was proud to sponsor the 60th Annual National Association of Real Estate Editors (NAREE) conference in downtown Miami. This event brought together news industry leaders and award-winning journalists for a mix of education and networking. It's all about celebrating the media side of real estate—the writers, journalists, and outlets covering market trends that push the industry forward. ### Key Topics That Shaped the Conversation This year's sessions covered a lot of ground. Affordability was a big one, along with branded residences and wellness. And you can't ignore the growing buzz around AI across every sector. These topics aren't just headlines—they're shaping how we think about real estate today.  ### The Agency's Star Panelists Two of our own took center stage in the peer-to-peer workshops and industry trend sessions. Maile Aguila from our South Florida Development Division and Scott Coggins, Managing Partner of our Nashville office, shared their expertise with the crowd. Maile Aguila is one of the leading sales brokers for HQ Residences Miami, working alongside Mauricio Umansky and Santiago Arana. She sat on the "Luxury Living" panel with Paul Whalen of Robert A.M. Stern Architects (RAMSA) and Jay Phillip Parker of Douglas Elliman. Candace Taylor, an editor and reporter at The Wall Street Journal, moderated the discussion. They dove into what luxury living means now—and where it's headed. Scott Coggins brought his insights to "The Evolution of Realty Brokerage in the AI Era." He was joined by David Siddons of Douglas Elliman and Julia Kanter, Senior Director of Product at Zillow. Jason Hidalgo, a business reporter from the Reno Gazette-Journal, kept the conversation flowing. They talked about how AI is changing the game for brokers and agents.  ### Why This Matters for Real Estate These panels weren't just academic exercises. They tackled real challenges and opportunities. For instance, affordability is a pressing issue in markets across the U.S. Branded residences are redefining luxury living, and wellness features are becoming must-haves. AI is streamlining everything from lead generation to property management. Here's a quick look at some of the key takeaways: - **Affordability:** New strategies for making homes more accessible. - **Branded Residences:** How lifestyle brands are shaping high-end developments. - **Wellness:** The rise of health-focused amenities in residential projects. - **AI in Brokerage:** Tools that automate tasks and improve client experiences. ### A Big Shout-Out Great work, Scott and Maile! Your contributions made this conference even more impactful. It's inspiring to see our team leading the conversation on these critical topics. To learn more about NAREE, visit [NAREE.org](https://naree.org) (nofollow). Their work in connecting real estate journalists and industry pros is invaluable. ### Looking Ahead Conferences like this remind us that real estate is about more than transactions. It's about the stories we tell, the trends we track, and the communities we build. The Agency is proud to be part of that narrative—and we can't wait to see what's next.