The Agency's New Digital Offices: What It Means for You

Lucía Torres · 2026-10-13

### The Agency Goes Digital You know that feeling when you walk into a space and just *get* it? That's The Agency's vibe—boutique luxury, award-winning service, and tech that actually works. Now they're taking that experience up a notch by partnering with Smartify Media to turn select offices into connected digital environments. It's not just a facelift; it's a whole new way to showcase properties and engage clients. ### Why This Partnership Matters "At The Agency, we've built our reputation on representing extraordinary properties and delivering best-in-class marketing to our agents and clients," said Rainy Hake Austin, President of The Agency. "Our partnership with Smartify allows us to bring that standard to life inside our offices, where digital environments showcase our listings and corporate campaigns with the sophistication our brand demands." In short, they're investing in tools that set their agents apart and help them connect with clients on a deeper level. ### What's Changing? Instead of static signs, screens now display dynamic content that can be updated in real time. So far, offices in La Jolla, Malibu, Berkeley, and Healdsburg are live, with more on the way. These screens aren't just for show—they can also feature advertising from premium brands, creating a new revenue stream for participating offices. ### Smartify REAL™: Your Listings Everywhere Here's where it gets really cool for agents. Smartify REAL™ (Real Estate. Real World.™) lets your listings travel beyond the office walls. They can appear on screens in shopping centers, EV charging stations, kiosks, and neighborhood storefronts. Imagine a potential buyer seeing your listing while they're grabbing coffee or charging their car. That's the power of meeting people where they are. ### The Bottom Line This partnership blurs the line between the brokerage office and the streets, giving agents more visibility and a better way to put their listings in front of the right audience. It's a smart move in a competitive market, and it shows The Agency's commitment to innovation. So, what does this mean for you? If you're an agent, it's more exposure for your listings. If you're a buyer, it's easier to discover your dream home. Either way, it's a win-win.