The Agency x rennie: Redefining New Development

Lucía Torres · 2026-05-13

The real estate world just got a major upgrade. The Agency and rennie have joined forces to create something truly unique: a partnership that covers every single step of new development, from the first big idea all the way to the final sale. No gaps, no handoffs, just a seamless ride from concept to sellout. This isn't just another collaboration. It's a full-on integrated platform built for developers who want more than just a marketing team or a sales force. It's about having a partner that gets the whole picture, from market data to creative storytelling to closing deals across the globe. ### Why This Partnership Matters Developers today face a tricky landscape. Markets shift fast, buyer expectations change, and projects need more than just a pretty brochure. The Agency saw that gap and decided to fill it with the right partner. Enter rennie. Based in Vancouver, this consultancy has over 50 years of experience in large-scale residential projects. They bring a tech-forward, data-driven approach that has shaped some of the most successful developments across North America. Their proprietary technology platform gives clients a real edge, helping them spot trends before they happen. "Developers today need a strategic partner capable of anticipating market shifts, crafting compelling narratives, and connecting with buyers on a global scale," said Mauricio Umansky, CEO and Founder of The Agency. "Our partnership with rennie creates a seamless, end-to-end platform designed to cover all the bases."  ### What Developers Get This partnership bundles everything under one roof. Here's what that looks like: - **Pre-development strategy and market intelligence** through rennie's research platform, so you know exactly what you're getting into. - **Branding, marketing, and PR** from The Agency's creative and media teams, making sure your project stands out. - **A global sales network** of over 3,500 agents across 150+ offices in 14 countries, giving you worldwide buyer reach. - **Experienced leadership** from pre-construction through to closing, so nothing falls through the cracks. It's a complete package. You don't have to piece together different vendors or worry about miscommunication. Everything works together from day one. ### Real Projects Already Rolling This isn't a theoretical thing. The Agency x rennie already has projects in motion in Hawaii, New York City, San Diego, and Washington. These are real developments benefiting from this integrated approach, and the early results are promising. ### The Takeaway For developers, this partnership means less stress and more momentum. You get a partner who understands the entire lifecycle of a project, not just one piece of it. The data, the creativity, the sales infrastructure — it's all there, working together to help you succeed. To learn more about what The Agency x rennie can do for your next project, visit [theagencyrennie.com](theagencyrennie.com) (nofollow).