Top Agent Craig Lotzof Joins The Agency San Diego

Lucía Torres · 2026-06-05

Big news in the world of San Diego real estate: Craig Lotzof, one of Southern California's most accomplished and respected agents, has joined The Agency. This move marks an important milestone for the brokerage as it strengthens its presence in the region. ### A Career Built on Trust and Results Craig brings more than 31 years of experience and over $2 billion in career sales to the table. He's earned a reputation for discretion, strategic guidance, and exceptional client service. Known throughout the industry as "The Difference Maker," he has represented landmark coastal estates, architecturally significant homes, and some of the most sought-after properties in La Jolla, Del Mar, Rancho Santa Fe, and Coronado.  ### Why This Move Matters For Craig, joining The Agency isn't just a career change. It's the next evolution of a philosophy built on relationships and trust. "Luxury real estate today is no longer local," he says. "Clients expect global reach, sophisticated marketing, meaningful connections, and advisors who know how to position exceptional properties on an international stage." The Agency's collaborative culture and worldwide network create huge opportunities for the clients he serves. Craig has always taken a different approach. While many agents focus on volume, he limits the number of clients he represents. This lets him offer direct access, hands-on guidance, and strategic advocacy throughout every step of the process. That philosophy aligns perfectly with The Agency's culture of collaboration and client-first representation. ### A Team That Delivers The Craig Lotzof & Associates team includes Director of Operations, agents Edna Pena, Angel Wade, Lora Banner, Camille Rae De Guzman, Nashla Jasso, Garth Wise, and broker associates Chantal Sanchez and Stacy Carter. Together, they've built something special. In 2025 alone, the team achieved roughly $118 million in sales volume and earned recognition as one of the top-performing luxury real estate teams in San Diego County. ### Record-Breaking Results Craig's career includes some incredible milestones. He's handled record-setting transactions in La Jolla's most prestigious neighborhoods. He represented the renowned Muir Garden Estate, a historically significant property. And he achieved one of the highest recorded sales prices per square foot for a non-direct oceanfront home in La Jolla history. ### What's Next As part of The Agency, Craig plans to keep expanding his presence across San Diego's coastal luxury markets. He'll leverage the firm's global network, innovative marketing, and international reach to create new opportunities for buyers and sellers alike. "This move wasn't about leaving something behind," says Craig. "It was about finding a brokerage that shares my belief in relationships, collaboration, and delivering a world-class client experience. The Agency is that place, and I'm excited for what's ahead." Rainy Hake Austin, President of The Agency, summed it up: "Craig has built an extraordinary reputation throughout Southern California by consistently delivering exceptional results while maintaining the highest level of integrity and professionalism. His approach to luxury real estate mirrors our own values of relationship-driven service, innovation, and collaboration. We are thrilled to welcome him to The Agency family."