World Cup Rentals: Expert Answers to Your Top Questions

Lucía Torres · 2026-06-10

Is the beautiful game coming to your backyard? Before you turn your home or rental into a short-term win, there are rules to know and play by. The Agency's experts in Boston, New Jersey, Seattle, L.A., Miami, and Dallas share their guidance. As the World Cup drives high short-term rental demand in your market, what should property owners consider before renting out their space? ### Check Local Laws First **Eric Rollo, The Agency Boston** Property owners first need to consider any legal implications of renting out their space. Certain municipalities have strict regulations regarding short-term rentals, including registration policies, inspections, and fees. There may also be local or state tax implications. Furthermore, if the unit is in a condo building or a rental, the person renting out the space should be mindful of anything in their condominium documents, rules and regulations, or lease in regards to renting the property short-term. If there are no restrictions, they should also be mindful of any building rules that may be violated by their short-term guests that could have financial consequences for them. The individual considering renting out a space should also consider their own personal belongings, as well as potentially acquiring an insurance policy to protect their property and its contents. ### Demand Is Surging Near MetLife Stadium **Jennifer Darby Metzger, The Agency Rutherford** In Northern New Jersey markets, demand is expected to surge dramatically due to proximity to MetLife Stadium, where several major World Cup matches including the Final will take place. Before listing, we are advising owners in the local areas that they should first take into consideration if the town, building or HOA permits short-term rentals. From there they can then look into insurance coverage and liability, pricing strategy and operational logistics such as cleaning, guest communication and security. ### Don't Sacrifice Long-Term Stability **Jen Cameron, The Agency Seattle & The Agency Seattle | Eastside** Property owners absolutely see the opportunity to capitalize on the influx of visitors during the 2026 FIFA World Cup, especially in a market like Seattle, where hotel inventory will be stretched and rates will surge. But before jumping in, I think owners need to look at the full picture — not just the short-term upside. First, if you already have a strong long-term tenant, there is real value in stability. Giving that up for a few lucrative weeks can backfire if the market softens later or the property sits vacant afterward. A reliable tenant who cares for the home and renews consistently can be worth far more over time than a temporary spike in revenue. Ultimately, I tell clients the World Cup is a tremendous opportunity, but the owners who will benefit most are the ones making strategic decisions that protect the long-term value and usability of their asset, not just chasing a short-term spike in revenue. ### Weigh Risk vs. Reward **Zach Goldsmith, The Agency Beverly Hills** Property owners should consider risk vs. reward, first and foremost. How much do they stand to make versus what it will cost them to live or stay somewhere else temporarily, and any effects wear and tear may have on their home. ### Luxury Expectations in Miami **Ana Uribe, The Agency Miami** Property owners should first understand that demand during the World Cup will be extraordinary, especially in luxury destinations like Miami Beach, Miami, and surrounding waterfront communities. However, before listing a property, owners must verify whether short-term rentals are legally permitted in their specific zoning district or condominium or community association. Many international visitors traveling for the World Cup will be high-net-worth individuals expecting hotel-level service, privacy, technology, and premium amenities. Properties that are professionally managed and properly prepared will perform best. ### Key Considerations for Owners - **Legal compliance**: Check local laws, HOA rules, and lease agreements before listing. - **Insurance**: Get a policy that covers short-term rentals and protects your belongings. - **Pricing strategy**: Set rates based on demand but avoid overpricing. - **Operations**: Plan for cleaning, guest communication, and security. - **Long-term value**: Don't sacrifice a stable tenant for a short-term gain. "The World Cup is a tremendous opportunity, but the owners who will benefit most are the ones making strategic decisions." — Jen Cameron In short, renting out your place during the World Cup can be a smart move, but you've got to do your homework first. Check the rules, protect your asset, and think beyond the quick cash. The experts at The Agency are here to help you navigate every step.